Unit 21

Unit 21 - Plan and deliver a pitch for a media product

Unit 21 – Term Plan

Unit 21 – Specification

Unit 21 – Assessment Criteria

LO1 – Be able to generate ideas for an original media product based on a client brief

1. LO1: Interpreting client briefs

2. LO1: Audience profiles

3. LO1: Generating ideas

4. LO1: Constraints

5. LO1: Producing documents to support idea generation

LO1: Assessment Feedback

LO2 – Be able to create a proposal and pitch for an original media product based on a given brief

6. LO2: Contents of a proposal

7. LO2: Developing a proposal for an advertisement pt.1

8. LO2: Developing a proposal for an advertisement pt.2

9. LO2: Developing a proposal for an advertisement pt.3

10. LO2: Plan, prepare and present a mini-pitch

11. LO2: Client questions

LO2: Assessment Feedback

LO3 – Be able to pitch ideas on a proposal media product and respond to questions

12. LO3: Strengths and weaknesses

13. LO3: Presentation devices

14. LO3: Elicit and record feedback

15. LO3: Prepare for the final pitch

16. LO3: Media product pitch

17. LO3: Evaluating feedback

18. LO3: Development based on feedback

LO3: Assessment Feedback

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